Customer experience isn't just a B2C concern. B2B companies must also shift from product-centric selling to customer-centric engagement to meet and better understand the needs of their customers. B2B companies need to put themselves in their customers' shoes and look for new and creative ways to meet customer needs. Digital transformation is key. Check out this article for more.
When The Walsh Group—one of the largest construction contractors in the United States—moved to the cloud, it realized it needed better ways to manage who accesses its systems. The company set up identity as the control plane—with Microsoft Azure Active Directory at the center and a zero-trust security stance to better protect access to all its resources. Now, The Walsh Group CIO says the company leads the industry in securing access to its hybrid environment, giving it a competitive advantage. Read the article for more.
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